YNSIGHT Research

Last but not least, over the course of February we took a look at the online conversation about the movies nominated for the Best Picture Oscar. Two films came out on top, each with 20% of the total conversation. What's your pick? 

We also took a look at the 591K online conversations about the actors nominated for the Best Actor Oscar. This time we found a virtual tie in volumes between Timothée Chalamet and Daniel Kaluuya. Who's your pick?

In the month of February, there were nearly a half million online conversations about the actresses nominated for the Best Actress Oscar, with the majority concerning Margot Robbie. Can such a high volume be an indication of her imminent victory? Who's your pick?  

During Super Bowl LII, we witnessed the closing gap between traditional and social media marketing. Kraft Foods ran an ad focusing on their new family-oriented campaign, Family Greatly, in which they asking viewers to post their own family pictures using the  # FamilyGreatly  hashtag. A few lucky families were chosen to have their pictures included in a second ad that ran during the game’s second half. We measured that 14.1K viewers used the hashtag in response to the ad, wanting to have their family featured on national TV. According to Nielsen, Super Bowl LII was watched by 103.4 million Americans. In that case, the ad, which aired on television but called to an online action, experienced a conversion rate of approximately .01%.